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Gucci Grandma Fashion

FOX 32 News- Granny Design

February 20, 2019

Did you catch Susan’s segment on FOX 32 News with Sylvia Perez this week? Watch the video and read below about the biggest trend for 2019 – Granny Design!

Watch the segment here!

What is Granny Design and where did it come from?

A mix of 60s, 70s, 80s, and 90s trends, Granny Design takes what’s old and makes it new. This design style takes the best of the past trends to create a combined and curated look that is eclectically individual.

Granny Design started with the revival of Gucci amongst Millennial pop culture. After Gucci’s re-brand began to attract younger, affluent clientele other high-end fashion houses like Versace and Dior started pulling designs from the depths of their fashion archives. Slowly, decade mixing started weaving its way into street style, creating a myriad of new-era juxtapositions than have crept into interior design.

Why is it so popular?

It’s relevant in news and pop-culture. Granny Design is perhaps one of the most telling “signs of the times”; the trend is a reflection of the chaos all around us. The mixed messages we receive daily from different news sources and the notion that being different has become mainstream. The younger generations are encouraged to embrace their individuality and they’re doing so by wearing what they like and feel. It also represents a melting pot of different times and cultures as the world becomes increasingly global. Granny design also brings back a hint of nostalgia- another trend that can’t be ignored in pop-culture. Disney is bringing back a re-invented version of the Lion King, why not bring back a new-age version of your Grandma’s living room?

Gucci Grandma DesignPhoto via Gucci

What’s in from the 70s?

  • Bohemia
  • Velvet
  • Macrame
  • Rattan
  • Shag Rugs
  • Color overload

What’s in from the 80s?

  • Brass Hardware + Lighting
  • Pastel Colors
  • Preppy Prints
  • Pattern Mixing/ Pattern Overload

What’s in from the 90s?

  • Floral Wallpaper
  • Hunter Green (paired with Terra Cotta, Mauve, and Rose)
  • Strictly Blue and White color palette
  • Natural Hardwood Oak Floors and Cabinets

What Should Never Be Brought Back?

  • Sponge Painting
  • Poufy, Voluminous Window Treatments
  • Inflatable Furniture
  • Ivy & Cabbage Rose Wallpaper
  • Disco Balls
  • Silk Flower Arrangements

How do you achieve the look?

  • Prowl garage and estate sales
  • Hit vintage and retail shops
  • Explore flea markets (especially Sandwich and Randolph Street Market)
  • Raid your family attics, basements, and storage lockers
  • Shop West Elm, Crate and Barrel and Target for updated takes on old pieces


Should you try it?

Granny Design can be cost effective, but it takes the time, patience and dedication to achieve the right look – it’s not something that can be achieved overnight or by throwing a bunch of random pieces together! Granny Design is not “one-size-fits-all”; it allows you to be distinctly you and stay true to your own sense of personal style!

Susan Brunstrum
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